
Mass customization combines the efficiencies of volume production alongside the flexibility of custom manufacturing as well as is based on the notion of customizing what’s visible as well as standardizing what’s invisible to the customer. For example, inwards the car manufacturing manufacture – Volkswagen, alongside solely iv criterion platforms, manufactures over xxx dissimilar vehicles. Amazingly, the Volkswagen Beetle as well as Audi TT sit down on the same chassis every bit the Volkswagen Jetta, Golf, Audi A3, Skoda, as well as SEAT offerings inwards Europe. The hugger-mugger is that the parts the client doesn’t regard are criterion across the dissimilar auto models but the parts that the client sees are unique to each model. Translated into printing terms, this agency the printer standardizes on the few, key, presswork characteristics that furnish maximum visible customization from the print-buyer perspective. These characteristics are hence pre-tested as well as integrated into the production workflow. When the sales representative discusses the projection alongside the client, 1 of the standardized (to the printer) packages tin give notice hence move offered every bit an alternative “custom-tailored” solution for the buyer.
The fundamental to success is inwards developing, pre-testing, as well as standardizing options rather than waiting for a specific client asking or experimenting on alive jobs.
Here are simply a few thought-starters for the kinds of standards that tin give notice move established inside a multiple-standards impress store to customize presswork to meliorate regard private impress buyer's needs:
1) 175 lpi GRACoL7. Standard commodity presswork.
2) 175 lpi at Dmaxx. This is presswork run at higher-than-standards company ink densities (about 30+ points) inwards social club to furnish to a greater extent than saturated color.
3) FM/stochastic screening to furnish near-contone fidelity as well as photographic detail.
4) C(2M)YK. This is CMYK alongside an alternate magenta ink hue. Changing the Magenta ink betwixt 2 dissimilar hues allows favoring intense reds as well as oranges or blues as well as purples.
5) Hi-Fi via a ink laid upwards that uses to a greater extent than than the iv procedure colors inwards social club to expand the color gamut for meliorate ikon fidelity or to supersede location colors through to a greater extent than effective hide tint builds.
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