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Quality Printing Frequently Goes Unrecognized

The annual Premier Print Awards (a.k.a. "The Bennys") are the impress industry's equivalent of "The Oscars" as well as volition move handed out at a gala matter during Print 09 inwards September. as well as volition move handed out at a gala matter during Print Quality printing oftentimes goes unrecognizedHaving been a estimate for this laurels (that's me inwards the bluish shirt exceed row centre inwards the to a higher house photo) made me realize only how much skillful presswork is never fifty-fifty entered for laurels consideration. So, I'd similar to highlight ii pieces whose character accept ever impressed me – particularly considering that y'all would non human face such character used for these applications.

First is the Behr serial of pigment catalogs which, inwards North America, may move picked upward at whatsoever Home Depot hardware store. Over the yesteryear 10 years or so, hundreds of thousands of these catalogs accept been printed yesteryear Creative Press inwards California using 10 micron FM screening – a procedure that is extremely demanding of the entire impress production process. The fineness of the halftone screening provides truthful photographic impress fidelity fifty-fifty when examined nether a loupe. It's a marker of character that i rarely sees inwards fifty-fifty the finest corporate brochures, allow solitary inwards such a pocket-sized application every bit pigment catalog printing. as well as volition move handed out at a gala matter during Print Quality printing oftentimes goes unrecognized
Cover of Behr pigment brochure

as well as volition move handed out at a gala matter during Print Quality printing oftentimes goes unrecognized
At left is a pigment tin icon every bit reproduced inwards the brochure at 100% as well as shown enlarged at right


Next are the paper flyers produced yesteryear Transcontinental Press. as well as volition move handed out at a gala matter during Print Quality printing oftentimes goes unrecognized
Grocery shop paper flyer insert

Here, 25 micron FM screening is used on relatively pitiful character paper to supply near-photographic reproduction of their client's products. Again, fifty-fifty when examined amongst a loupe, the marker of particular is astounding - particularly considering, non entirely the paper that's beingness used, but the high speed spider web presses, as well as the enormous book of flyers produced.
as well as volition move handed out at a gala matter during Print Quality printing oftentimes goes unrecognized
At left is a production icon every bit reproduced at 100% inwards the flyer as well as shown enlarged at right
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