Printers as well as publishers convey ever looked to notice ways to proceed their businesses at the forefront inward their customer's minds. One method was to furnish them alongside a practical tool that would probable live used every day. In the past, giving away specialty rulers was a pop means to create this since they had markings for things similar picas, points, as well as column widths which were of concern to impress specifiers that regular rulers did non have. The rulers were normally made of wood, exactly non always. The Howard-Wesson Co. ruler, for event is made of brass, piece the Vancouver Sun/Province ruler is plastic as well as the John Wilkes Press proportion bike (yes it's non actually a ruler) is venture paper.
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