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The Wayback Thought – 1984, Newsweek - Apple's Advertising Coup

Recently the US celebrated 2 major events - the 100th birthday of Ronald Reagan together with the 45th Superbowl football game game.

While many people are aware of Apple's historic "1984" Superbowl commercial (spoofed past times Motorola's Xoom introduction promotion inward this year's Superbowl) that introduced the Macintosh computer, few are aware that Apple achieved around other advertising coup that same year. In the autumn of 1984, Apple purchased all of the advertising infinite inward Newsweek magazine's especial edition commemorating Ronald Reagan's landslide win of a minute term every bit President. This was the first, together with perchance alone fourth dimension that an advertiser has purchased all the advertising infinite inward a magazine.

Below, for the record, are all the ads from that historic Newsweek issue.

Click on images to enlarge

Recently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising Coup
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