Skip to main content

The Wayback Thought – 1984, Newsweek - Apple's Advertising Coup

Recently the US celebrated 2 major events - the 100th birthday of Ronald Reagan together with the 45th Superbowl football game game.

While many people are aware of Apple's historic "1984" Superbowl commercial (spoofed past times Motorola's Xoom introduction promotion inward this year's Superbowl) that introduced the Macintosh computer, few are aware that Apple achieved around other advertising coup that same year. In the autumn of 1984, Apple purchased all of the advertising infinite inward Newsweek magazine's especial edition commemorating Ronald Reagan's landslide win of a minute term every bit President. This was the first, together with perchance alone fourth dimension that an advertiser has purchased all the advertising infinite inward a magazine.

Below, for the record, are all the ads from that historic Newsweek issue.

Click on images to enlarge

Recently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising CoupRecently the US celebrated 2 major events The Wayback View – 1984, Newsweek - Apple's Advertising Coup
Labels:

Comments

Post a Comment

Popular posts from this blog

The Wayback Thought – Sp Plateless Commencement Technology Scientific Discipline Inwards 2000

Recently, J P Imaging, amongst their experimental Miracle Plate* technology, has demonstrated a unique concept – that of switching an uncoated litho ‘blank’ uncoated plate from hydrophobic to hydrophilic. The benefits of this technology, if it becomes a product, is the potential elimination of all chemicals inward plate coating, organic solvents from the coating process, equally good equally all requirements for processing equipment too associated chemistry. It would too convey major environmental benefits past times drastically reducing the need for aluminum inside the printing industry. The annunciation has renewed involvement inward option ways to icon plates for outset lithography. One such option was demonstrated equally a proof of concept at GraphExpo inward 2000. The CreoScitex "SP Plateless Technology" was a plate imaging arrangement where a plate could last imaged, too reimaged, past times spraying an ink receptive coating (Agfa Lightspeed) on it piece the plate wa...
Post a Comment
Read more

The Wayback Stance – Recruiting Press Operators, 1946

Preview images from the video You'll oft run across groups of high schoolhouse students brought to merchandise shows similar Print '09 every bit a agency to unwrap them to a possible career path. This clip is purpose of a 1946 educational cinema that shows diverse trades to students considering postal service didactics opportunities – inward this example the project of a highly skilled press operator. Please press the play arrow to stance the video. Note that it may destination for a mo piece the video buffers inward the background.
Post a Comment
Read more

Using Fm Screening For Ink Savings

The average ink savings yesteryear switching from, for example, a 175 lpi AM/XM halftone to a xx micron FM halftone, is well-nigh 10-15% (depending on the hit of tones inward the master copy art). Since the average sheetfed printer volition pass well-nigh 3-4% of their gross lucre on ink, equally an example, for a $10,000,000 dollar a twelvemonth printer the ink savings using FM screening volition hit from well-nigh $35,000 to $52,500 a year. The reduction inward ink usage for the same terminal presswork appearance, comes primarily from the utilization of a cut-back flexure applied to the FM screened plate, the thinner ink cinema feature of FM screening, in addition to the higher percent of the tonality beingness created optically (optical dot gain) . How higher dot gain saves ink The smaller the halftone dot is, the greater its perimeter to expanse ratio is. Since dot gain occurs at the perimeter of the dot this results inward smaller dots having to a greater extent than dot ga...
Post a Comment
Read more